Nowadays, nearly 100% of lead generation tactics are some form of digital marketing. This makes it more important than ever before for the CMO to fully understand digital marketing’s performance and impact on sales results.
In this ebook, Top 10 Reports the CMO Needs from Digital Marketing, you’ll find examples of salesforce reports that can help digital marketers prove their efforts to the CMO.
You’ll learn how to:
- Help CMOs see how digital marketing efforts are performing
- Understand which reports will proactively show key results and progress towards meeting revenue goals
- Enable CMOs to prioritize budget toward digital marketing campaign budgets
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