The Metrics That Marketers Need to Track
to Build High Performance Campaigns
Carol Krol, Editor-In-Chief, Demand Gen Report
Bonnie Crater, CEO, Full Circle Insights
B2B marketers are now more revenue focused than ever while realizing the necessity to measure beyond clicks and opens.
Learn how you can optimize the lead-to-revenue process using vital marketing metrics.
In this webinar, we will teach you how you can extend Salesforce capabilities and have a bigger impact on revenue with visibility into metrics such as:
- Campaign Attribution
- Conversion Rate