Most marketing and sales professionals know that their teams need better alignment. After all, sales and marketing alignment can lead to increased revenue, improved customer retention, increased renewals, and better win rates.
According to Hubspot, misalignment between sales and marketing technologies and processes can cost B2B companies 10% of revenue or more per year.
Leveraging analytics is a great way to get sales and marketing on the same page, but it’s not the only way to facilitate better alignment.
So, how can you help properly align your sales and marketing teams?
Join us alongside Tom Young, Founder, and CEO of Intuitive Websites LLC and author of the upcoming book, Sales and Marketing Alignment, and Bonnie Crater, CEO of Full Circle Insights, as we discuss:
- How to make sure the marketing and sales hand-off is effortless
What technologies sales and marketing need to improve alignment
- Tips for keeping alignment consistent throughout the buying cycle
- Best practices to improve sales and marketing alignment at your company