How Revenue Councils Can Improve Marketing Performance

Presented by Full Circle Insights with special guest, Forrester Research 

Many of us know that sales and marketing alignment can lead to increased revenue, improved customer retention, increased renewals, and better win rates.

Yet, many of us struggle with aligning our teams because we don’t know how to talk to one another in a consistent and constructive way.

Luckily, this misalignment can now be resolved by creating an internal Revenue Council.

These councils are comprised of cross-functional team members that collaborate to define and optimize revenue process performance and sales and marketing operations.

Listen in to our discussion featuring guest speaker Terry Flaherty, Vice President, Principal Analyst, Forrester Research, and Bonnie Crater, CEO of Full Circle Insights as they share the importance of creating a Revenue Council to improve marketing performance and grow revenue more easily.

We’ll discuss:

  • How to properly set up a Revenue Council and choose members of this team
  • How to create a common agenda for assessing performance and driving improvements
  • What metrics you should review in your meetings
  • How to establish a meeting cadence to optimize your revenue growth
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