What B2B Marketers are Measuring: Five Key Takeaways

Presented by Forrester

  • Our 2020 Metrics Study looked at the metrics included on the leadership dashboards used by B2B marketing leaders to express performance
  • The selections of metrics provide a deep view into the areas of performance B2B marketing leaders are prioritizing
  • Differences seen between high- and low-growth organizations provide a view into how successful companies focus their performance measurement
Are you curious about what marketing leaders across B2B are measuring these days? How does it compare with what your organization is measuring? We’ve recently completed our 2020 Metrics Study and have some answers.

 

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