Remix Your Marketing Mix with Campaign Attribution
George Verey, Marketing Ops Manager, Act-On Software
Feng Hong, Product Marketing Manager, Full Circle Insights
Do you feel like you’re often in the dark when it comes to optimizing your marketing campaigns?
In this replay you’ll discover:
- How the pros use a few rules of thumb to pick the best-fit attribution model for their business
- The revenue attribution reports that help build your increasingly scrutinized budget
- How Act-On, a leader in marketing technology, applies attribution to influence campaign decisions