Realizing The Promise of Data-Driven Marketing

Much lip service is given to the idea of being “data-driven” but few organizations have a comprehensive vision for what that means, let alone a playbook to implement the foundational elements that would allow them to realize the benefits of a data-centric philosophy.

In this presentation, we’ll share an architecture and process framework for developing a truly data-driven marketing organization, along with tools and templates to operationalize it from the CMO to the individual contributor.

 

Presentation by John Donlon, SiriusDecisions, at Circulate 2017.

WATCH THE PRESENTATION

Thank you for viewing
“Realizing The Promise of Data-Driven Marketing.”