How to Optimize Your Content for Funnel
Conversion and Revenue Impact
Feng Hong, Sr. Product Marketing Manager, Full Circle Insights
As a B2B marketer, your goal is to generate the right content for your audience, but how do you know which content is performing the best?
Are you creating the right messaging by persona? Do you target your content by funnel stage?
In this webinar, you’ll get a step-by-step methodology for using content performance data in your CRM and marketing automation to guide content generation. We’ll cover how to:
- Categorize and cross-compare dimensions of content to optimize for performance
- Leverage Salesforce data to understand content impact on your sales funnel KPIs
- Use attribution modeling to trace revenue contribution back to your content