The Marketing and Sales Alignment Playbook
Most marketing and sales professionals know their teams need better alignment. After all, sales and marketing alignment can lead to increased revenue, improved customer retention, increased renewals, and better win rates.
So, how can you help properly align your sales and marketing teams?
In this playbook, we’ll walk you through how you can use the Virtuous Circle and an integrated funnel to achieve perfect alignment.
You’ll also learn:
- How to make sure the marketing and sales hand-off is effortless
- How to break the traditional sales and marketing silos
- How to assign people responsibility for each part of the funnel
- What technologies sales and marketing need to improve alignment
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