From Napkin To Blueprint – Mapping A Marketing Plan With Your Metrics
Carol Krol, Editor-In-Chief, Demand Gen Report
Christine Vermes, VP Marketing, Full Circle Insights
From campaign reviews to annual planning, you need a complete picture of how marketing impacts revenue.
During this webinar, you’ll learn how to measure marketing performance to discover what is paying off — and what isn’t — so you can spend your money with a focus on revenue-generating marketing activities.
You’ll learn how to:
- Develop a demand generation budget using metrics
- Meet business goals with funnel metrics
- Identify programs that have impact on revenue