Making the Business Case for Marketing Metrics
Matt Heinz, President, Heinz Marketing
Bonnie Crater, President & CEO, Full Circle Insights
Join B2B sales and marketing experts Matt Heinz and Bonnie Crater to learn how you build a case for investing in marketing metrics in your company.
Discover how to:
- Get the marketing data you need in Salesforce
- Align sales and marketing with analytics
- Plan strategically with accurate data to drive revenue