How to Measure Your B2B Revenue Waterfall

Presented by Full Circle Insights

Learn the best practices for measuring results from your Account Based Marketing strategy.
In this webinar, Full Circle CEO Bonnie Crater and guest speaker, Forrester’s Terry Flaherty will discuss the following:

– How to align with sales on the B2B Revenue Waterfall framework
– Why you should focus more on tracking Accounts and Opportunities
– The impact of measuring your campaign results with funnel and attribution metrics
– Interpreting funnel trends and taking action to optimize your efforts

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