How Marketing Can Close the Gap to Give
Sales the Insights They Need
Andrew Gaffney, Editorial Director, Demand Gen Report
Christine Chartier, VP Marketing, Full Circle Insights
Have you ever sat at a table where marketing pointed the finger at sales and vice versa?
Marketing and sales are part of the same revenue creation team, but it doesn’t always feel that way.
Good news: marketers now have the power to close the gap.
Learn how you can align your sales and marketing teams by leveraging data and critical performance metrics. After watching this webinar, you’ll be able to:
- Define KPIs with your sales team in order to reach revenue targets
- Leverage your KPIs to identify bottlenecks and inefficiencies in your customer journey
- Provide sales with actionable reports to drive productivity