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Guide to 2nd Half Planning with Campaign Insights

Hitting your numbers can be challenging, especially if your performance in the first half is off-track compared to the original plan.

So as you are entering the second half of the year, where are you on your year-end marketing and revenue goals? How do you course-correct your plan to ensure you achieve your marketing objectives and revenue goals?

In this guide, you’ll learn how to:

  • Utilize data from the first half of the year to diagnose areas of underperformance
  • Leverage campaign insights to understand revenue impact of specific campaigns or campaign types
  • Identify areas of opportunity and adjust your demand gen plan to bridge the revenue gap

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