How Getting Marketing Attribution Right Boosts
Sales and Your Career Trajectory
Ross Graber, Senior Research Director, SiriusDecisions
Bonnie Crater, CEO, Full Circle Insights
Long gone are the days of blindly spending marketing dollars without a data first mindset to clearly prove you’re driving a return on your marketing investment.
To become an elite, sought-after modern marketer, you must know what channels, campaigns and touch points persuade your customers. For that, you must understand – and intelligently apply – attribution.
Learn why the best marketers utilize marketing attribution tools to help measure and optimize marketing within every sub-channel of their business.
- Commonly recognized opportunities & challenges from implementing attribution
- Fundamental types of attribution
- Impact of gaps in data capture, accuracy, integrations and workflows
- Attribution considerations for ABM program measurement
- Getting started with attribution models – don’t let perfect be the enemy of good
With a better understanding of attribution, you’ll be able to truly take your marketing efforts to the next level.