Gaining Account Context for Lead Engagement and Measurement

In this session, experts from Full Circle Insights and Highspot will examine the keys to proactively engage accounts and maximize account performance by connecting individual leads to accounts in your tech stack and processes.

You’ll see case examples of:

  • Lead-to-account matching in Salesforce
  • Data and process enhancements to align sales and marketing
  • Performance reporting with account context

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“Gaining Account Context for Lead Engagement and Measurement.”