In this presentation we examine the keys to proactively engaging accounts and maximizing account performance by connecting individual leads to accounts in your tech stack and processes.
This on-demand webinar provides use case examples of:
- Lead-to-account matching in Salesforce;
- Data and process enhancements to align sales and marketing; and
- Performance reporting with account context.
Presentation by Bryant Lau, Senior Digital Marketing Manager with Highspot, and Feng Hong, Product Marketing Manager with Full Circle Insights.