Gaining Account Context for Lead Engagement and Measurement

Bryant Lau, Highspot, and Feng Hong, Full Circle Insights

In this presentation we examine the keys to proactively engaging accounts and maximizing account performance by connecting individual leads to accounts in your tech stack and processes.

This on-demand webinar provides use case examples of:

  • Lead-to-account matching in Salesforce;
  • Data and process enhancements to align sales and marketing; and
  • Performance reporting with account context.

Presentation by Bryant Lau, Senior Digital Marketing Manager with Highspot, and Feng Hong, Product Marketing Manager with Full Circle Insights. 

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