In this presentation we examine the keys to proactively engaging accounts and maximizing account performance by connecting individual leads to accounts in your tech stack and processes.

This on-demand webinar provides use case examples of:

  • Lead-to-account matching in Salesforce;
  • Data and process enhancements to align sales and marketing; and
  • Performance reporting with account context.

Presentation by Bryant Lau, Senior Digital Marketing Manager with Highspot, and Feng Hong, Product Marketing Manager with Full Circle Insights. 

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“Gaining Account Context for Lead Engagement and Measurement.”

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