Don’t Just Report Marketing Performance – Improve It
Lori Wizdo, VP & Principal Analyst, Forrester Research, and
Bonnie Crater, CEO at Full Circle Insights
Are you constantly thinking about ways to increase the volume of leads and pipeline acceleration? You could have gaps in your funnel and you may not even know it.
Watch this webinar presented by Forrester and Full Circle Insights and learn how to:
- Improve your lead-to-revenue process before it chews up your marketing spend
- Identify the top marketing metrics at every stage of the lead lifecycle
- Understand the critical role of campaign attribution in measuring performance
- Learn Forrester’s viewpoint on what the best-in-class B2B marketers are doing to increase their performance today
Presentation by Lori Wizdo, VP & Principal Analyst, Forrester Research, and Bonnie Crater, CEO at Full Circle Insights.