Don’t Just Report Marketing Performance – Improve It

Are you constantly thinking about ways to increase the volume of leads and pipeline acceleration? You could have gaps in your funnel and you may not even know it.

Join Lori Wizdo (Forrester Research) and Bonnie Crater (Full Circle Insights) and you’ll discover:

  • How to improve your lead-to-revenue process before it chews up your marketing spend
  • The top marketing metrics at every stage of the lead lifecycle
  • The critical role of campaign attribution in measuring performance
  • Forrester’s viewpoint on what the best-in-class B2B marketers are doing to increase their performance today


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“Don’t Just Report Marketing Performance – Improve It.”