Imagine driving your car without your speedometer, odometer, gas gauge, and headlights. You’d have no intel into how to get where you want to go. Now, imagine your marketing org as your car. In order to see if your marketing team is working smoothly, you need access to different dashboards (gauges) in order to see your performance. Without having access to granular details like conversion rates, influence, deal velocity, pipeline creation, and revenue contribution it’s difficult to be a revenue-driven marketer and see how marketing is actually impacting the business. Listen in alongside Danny McKeever, Sr. Director, Marketing Operations and Technology from Integrate, and Bonnie Crater, CEO of Full Circle Insights as we discuss why it’s important for marketers to have access to reliable data that supports how their programs and campaigns contribute to pipeline and sales. We’ll also uncover the actual process Integrate uses to defend the marketing spend internally.