How to create and measure content that’s performance-driven

Good marketers create amazing content for their audience. Performance-driven marketers create high-performing content.

But, how do you understand what type of content to create?

In the Content Optimization Reference Sheets, you’ll find concepts, definitions, examples, and a methodology for assessing content performance so you can learn about your audience and make decisions on content creation as well as delivery.

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How to create and measure content that’s performance-driven

Thank you for requesting the Content Optimization Reference Sheets.