Campaign Attribution + Funnel Metrics = The New Normal?

Allison Snow, Senior Analyst, Forrester, and Bonnie Crater, CEO, Full Circle Insights

Is your marketing performance not where you want it to be this quarter? How’s your performance matching up to your goals?

Watch this webinar presented by Forrester and Full Circle Insights and learn how to:

  • Design a marketing measurement framework that drives more deals
  • Prioritize campaign attribution and funnel metrics within your measurement set
  • Set benchmarks and metrics to maintain marketing and sales alignment


Presentation by Allison Snow, Senior Analyst at Forrester, and Bonnie Crater, CEO at Full Circle Insights.

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“Campaign Attribution + Funnel Metrics = The New Normal?.”

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