Campaign Attribution + Funnel Metrics = The New Normal?

Is your marketing performance not where you want it to be this quarter? How’s your performance matching up to your goals?

Hear Allison Snow, Senior Analyst at Forrester, and Bonnie Crater, CEO at Full Circle Insights, discuss how to:

  • Design a marketing measurement framework that drives more deals
  • Prioritize campaign attribution and funnel metrics within your measurement set
  • Set benchmarks and metrics to maintain marketing and sales alignment


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“Campaign Attribution + Funnel Metrics = The New Normal?.”