Businesses often find themselves in a time crunch to close more deals and meet sales targets.

One way to improve account engagement and accelerate pipeline is to proactively identify and track gaps within buyer groups and demand units.

Download this one-page reference sheet and get a sneak peek on how to:

• Distinguish between buyer groups and demand units
• Understand the different funnel points where you engage with them
• Use Salesforce to categorize and track them more effectively to drive deals