B2B Marketing Metrics to Impress the C-Suite

Interview with Bonnie Crater, President & CEO, Full Circle Insights
Hosts: Dave Green & Jonathan Greene, LeadCrunch

In this episode of the Green & Greene Show, the LeadCrunch B2B podcast, seasoned marketing experts discuss B2B marketing metrics with Bonnie Crater.

  • Introducing Bonnie Crater, President & CEO of Full Circle Insights

  • Supporting Better Marketing & Sales Alignment

  • How Measurement Helps Marketing Speak to the C-Suite

  • Best Practices Using The Full Circle Method

  • The Demand Waterfall & Three Must-Haves

  • Necessary Complexity: Why Sales Needs to Be Part of the Framework

  • Funnel Metrics & The Do’s and Don’ts of Futurecasting

  • Attribution & Funnel Metrics: Understanding What’s Working

  • Marketing Operations & the Data Champion

  • Why Your Ability to Effectively Report Hinges on Your Sales Cycle

  • Getting Started With Full Circle

Watch the on-demand video.

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