Aligning Sales and Marketing with Funnel Metrics
Craig Rosenberg, Co-Founder, TOPO
Bonnie Crater, CEO, Full Circle Insights
Join B2B marketing and sales veterans Craig Rosenberg and Bonnie Crater to learn how you can get your sales and marketing teams on the same page by leveraging funnels inside of Salesforce to measure critical campaign performance metrics.
Learn how you can:
- Begin a constructive conversation between sales and marketing using funnel metrics in Salesforce
- Understand which marketing campaigns actually drive the highest quality leads for sales
- Find bottlenecks or inefficiencies in your marketing or sales processes and fix them