ABM in Action: Part 2
Cari Baldwin, CRO, Square 2 Marketing
Bryant Lau, Director Growth Platforms & Analytics, Highspot
Although ABM is top of the buzzword list, the majority of companies rolling out ABM are in the planning and early execution phases. Cari Baldwin will share real-world experiences where projects are at risk or are getting “stuck.”
Special guest and Full Circle Insights customer Bryant Lau from Highspot shares a behind-the-scenes look at his inside sales orchestration strategy.
Presentation by Cari Baldwin, Chief Revenue Officer, Square 2 Marketing at Circulate 2017.
This session is a continuation of ABM in Action: Part 1.