by michael.korch | Jun 7, 2022
The Marketing and Sales Alignment Playbook Most marketing and sales professionals know their teams need better alignment. After all, sales and marketing alignment can lead to increased revenue, improved customer retention, increased renewals, and better win rates. So,...
by michael.korch | Jun 5, 2022
Are you struggling to get insights from your data? In today’s crazy marketing environment most people can’t get the marketing metrics they need to satisfy their boss, their counterparts in sales, or the executive team. Campaign ROI is a crapshoot and the data in your...
by michael.korch | Apr 15, 2022
Does your CEO value marketing’s contributions? Aligning the CEO with your marketing efforts is critical for the continued success of any marketing team. Check out the top 5 reports you can generate in Salesforce to show your CEO exactly how marketing is...
by Caitlin Van Horn | Nov 17, 2021
Real-World Strategies to Scale Your Marketing Operations As marketing operations professionals are increasingly playing a pivotal role in the success of B2B marketing it’s important to understand how MOPS can be successful in this increasingly complex role. So, what...
by michael.korch | Sep 1, 2021
Demand Waterfall®: What to Measure and Why Presented by Forrester The Demand Waterfall® measures, monitors, and manages revenue from target to close for a B2B organization. While the Demand Unit Waterfall measures revenue with a buying- group-centric approach, the...
