Guide to 2nd Half Planning with Campaign Insights

Guide to 2nd Half Planning with Campaign Insights

Guide to 2nd Half Planning with Campaign Insights Hitting your numbers can be challenging, especially if your performance in the first half is off-track compared to the original plan. So as you are entering the second half of the year, where are you on your year-end...
Build vs Buy Marketing Analytics

Build vs Buy Marketing Analytics

Thinking about building versus buying an in-house solution to solve your analytics problem? Before you do that, take a look at the full costs of building a Salesforce application for sales and marketing analytics. You might be surprised by the unexpected...
Cost of Not Implementing Marketing Performance Management

Cost of Not Implementing Marketing Performance Management

Why you need a marketing performance management solution As marketing budgets are often scrutinized, this can make it difficult to justify allocating budget towards technology and infrastructure needs. When it comes to marketing performance management solutions, the...
Content Optimization Reference Sheets

Content Optimization Reference Sheets

How to create and measure content that’s performance-driven Good marketers create amazing content for their audience. Performance-driven marketers create high-performing content. But, how do you understand what type of content to create? In the Content...