The Marketing and Sales Alignment PlaybookSubtitle for aforementioned asset available for download Most marketing and sales professionals know their teams need better alignment. After all,...
Are you struggling to get insights from your data? Subtitle for aforementioned asset available for download In today’s crazy marketing environment most people can’t get the marketing...
Does your CEO value marketing's contributions?Subtitle for aforementioned asset available for download Aligning the CEO with your marketing efforts is critical for the continued success of...
Real-World Strategies to Scale Your Marketing Operations As marketing operations professionals are increasingly playing a pivotal role in the success of B2B marketing it’s important to understand...
Demand Waterfall®: What to Measure and Why Presented by Forrester The Demand Waterfall® measures, monitors, and manages revenue from target to close for a B2B organization. While the Demand Unit...
What B2B Marketers are Measuring: Five Key Takeaways Presented by Forrester Our 2020 Metrics Study looked at the metrics included on the leadership dashboards used by B2B marketing leaders to...
Marketing ROI: Adapting ROI Concepts for B2B Tactic or Program Evaluation Presented by Forrester Many organizations are drawn to the promise of financial analysis to associate specific revenue...
Show your CMO how your digital marketing efforts influence revenue Nowadays, nearly 100% of lead generation tactics are some form of digital marketing. This makes it more important than ever...
Drive Actionable Insights From Your Marketing Data Inside Salesforce Subtitle for aforementioned asset available for download With the abundance of data, how can you know which data to...
Guide to 2nd Half Planning with Campaign Insights Subtitle for aforementioned asset available for download Hitting your numbers can be challenging, especially if your performance in the...
