ABM in Action: Part 2 Cari Baldwin, CRO, Square 2 Marketing Bryant Lau, Director Growth Platforms & Analytics, Highspot Although ABM is top of the buzzword list, the majority of companies...
New Year’s Resolutions: Setting and Achieving Ambitious Marketing Goals
Time: 10 AM PT, 1 PM ET
When it comes to resolutions, we all know accountability is key. We all need someone — or something — to hold us to our lofty goals. As marketers, that “something” is data.
In this webinar, we’ll start by exploring the process of setting ROI-focused marketing goals. From there, we’ll focus on self-accountability: Selecting the right metrics, analyzing data, and optimizing performance to keep even the most ambitious goals within reach.
You’ll discover how to:
- Select the right metrics to measure marketing performance
- Set ROI-focused marketing goals in perfect alignment with business objectives
- Leverage data-driven insights to create your most personalized and impactful campaigns yet
Take Action on Your Attribution Data - 3 Tips for Finding Insights with Multi-Touch Models Alison Rouse, Sr. Business Analyst, Full Circle Insights You’ve arrived at a multi-touch model that...