Webinars

New Year’s Resolutions: Setting and Achieving Ambitious Marketing Goals

Date: 12/13/23
Time: 10 AM PT, 1 PM ET

When it comes to resolutions, we all know accountability is key. We all need someone — or something — to hold us to our lofty goals. As marketers, that “something” is data.

In this webinar, we’ll start by exploring the process of setting ROI-focused marketing goals. From there, we’ll focus on self-accountability: Selecting the right metrics, analyzing data,  and optimizing performance to keep even the most ambitious goals within reach.

You’ll discover how to:

  • Select the right metrics to measure marketing performance
  • Set ROI-focused marketing goals in perfect alignment with business objectives
  • Leverage data-driven insights to create your most personalized and impactful campaigns yet
ABM in Action: Part 2

ABM in Action: Part 2

ABM in Action: Part 2 Cari Baldwin, CRO, Square 2 Marketing Bryant Lau, Director Growth Platforms & Analytics, Highspot Although ABM is top of the buzzword list, the majority of companies...

ABM in Action: Part 1

ABM in Action: Part 1

ABM in Action: Part 1 Cari Baldwin, CRO, Square 2 Marketing Bryant Lau, Director Growth Platforms & Analytics, HighspotAlthough ABM is top of the buzzword list, the majority of companies...

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