Date: 12/13/23
Time: 10 AM PT, 1 PM ET
When it comes to resolutions, we all know accountability is key. We all need someone — or something — to hold us to our lofty goals. As marketers, that “something” is data.
In this webinar, we’ll start by exploring the process of setting ROI-focused marketing goals. From there, we’ll focus on self-accountability: Selecting the right metrics, analyzing data, and optimizing performance to keep even the most ambitious goals within reach.
You’ll discover how to:
Realizing The Promise of Data-Driven Marketing John Donlon, Senior Research Director, SiriusDecisionsMuch lip service is given to the idea of being “data-driven” but few organizations have a...
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Why a 10X Increase in MarTech Spend is Ushering in the Decade of the CMO Ashu Garg, General Partner, Foundation CapitalGartner estimates that by 2017 CMOs will begin to spend more on technology...
How to Identify Opportunities for a Healthier Funnel Amar Chahal, Growth Hacker, Vidyard, and Feng Hong, Product Marketing Manager, Full Circle InsightsThe health and effectiveness of your...
Campaign Attribution + Funnel Metrics = The New Normal? Allison Snow, Senior Analyst, Forrester, and Bonnie Crater, CEO, Full Circle InsightsIs your marketing performance not where you want it to...
Don't Just Report Marketing Performance - Improve It Lori Wizdo, VP & Principal Analyst, Forrester Research, and Bonnie Crater, CEO at Full Circle InsightsAre you constantly thinking about...
Aligning Finance and MarketingHow does marketing contribute to the bottom line? This is a common question being asked in boardrooms, and there are many diverging views on the topic. It’s time you...
Gaining Account Context for Lead Engagement and Measurement Bryant Lau, Highspot, and Feng Hong, Full Circle InsightsIn this presentation we examine the keys to proactively engaging accounts and...
Optimize ABM Performance for the Demand Unit, Not MQLs Brian Anderson, Editor, Demand Gen Report Feng Hong, Sr. Product Marketing Manager, Full Circle InsightsYou’re seeing MQL growth, so that...
