Realizing The Promise of Data-Driven Marketing John Donlon, Senior Research Director, SiriusDecisionsMuch lip service is given to the idea of being “data-driven” but few organizations have a...
New Year’s Resolutions: Setting and Achieving Ambitious Marketing Goals
Time: 10 AM PT, 1 PM ET
When it comes to resolutions, we all know accountability is key. We all need someone — or something — to hold us to our lofty goals. As marketers, that “something” is data.
In this webinar, we’ll start by exploring the process of setting ROI-focused marketing goals. From there, we’ll focus on self-accountability: Selecting the right metrics, analyzing data, and optimizing performance to keep even the most ambitious goals within reach.
You’ll discover how to:
- Select the right metrics to measure marketing performance
- Set ROI-focused marketing goals in perfect alignment with business objectives
- Leverage data-driven insights to create your most personalized and impactful campaigns yet
How to Identify Opportunities for a Healthier Funnel Amar Chahal, Growth Hacker, Vidyard, and Feng Hong, Product Marketing Manager, Full Circle InsightsThe health and effectiveness of your...
Don't Just Report Marketing Performance - Improve It Lori Wizdo, VP & Principal Analyst, Forrester Research, and Bonnie Crater, CEO at Full Circle InsightsAre you constantly thinking about...