Defend the Spend: How to Show Marketing's Impact on Your Business Presented by Full Circle Insights and Integrate Imagine driving your car without your speedometer, odometer, gas gauge, and...
New Year’s Resolutions: Setting and Achieving Ambitious Marketing Goals
Time: 10 AM PT, 1 PM ET
When it comes to resolutions, we all know accountability is key. We all need someone — or something — to hold us to our lofty goals. As marketers, that “something” is data.
In this webinar, we’ll start by exploring the process of setting ROI-focused marketing goals. From there, we’ll focus on self-accountability: Selecting the right metrics, analyzing data, and optimizing performance to keep even the most ambitious goals within reach.
You’ll discover how to:
- Select the right metrics to measure marketing performance
- Set ROI-focused marketing goals in perfect alignment with business objectives
- Leverage data-driven insights to create your most personalized and impactful campaigns yet
Optimize Your Marketing Mix During Uncertain Times Presented by Full Circle Insights and Forrester As companies everywhere have had to cut budgets, eliminate programs, and shift their...
10 Ways to Bridge the Gap With Millennial Marketers AJ Agrawal, Founder, Verma MediaThe millennial generation is taking the workforce by storm. So how can seasoned marketers better get along...