Date: 12/13/23
Time: 10 AM PT, 1 PM ET
When it comes to resolutions, we all know accountability is key. We all need someone — or something — to hold us to our lofty goals. As marketers, that “something” is data.
In this webinar, we’ll start by exploring the process of setting ROI-focused marketing goals. From there, we’ll focus on self-accountability: Selecting the right metrics, analyzing data, and optimizing performance to keep even the most ambitious goals within reach.
You’ll discover how to:
Defend the Spend: How to Show Marketing's Impact on Your Business Presented by Full Circle Insights and Integrate Imagine driving your car without your speedometer, odometer, gas gauge, and...
Optimize Your Marketing Mix During Uncertain Times Presented by Full Circle Insights and Forrester As companies everywhere have had to cut budgets, eliminate programs, and shift their...
How MongoDB Achieved A 360-Degree View Of Sales And Marketing Alignment Presented by Jason Paquette and Meg Goetsch, MongoDB MongoDB's Jason Paquette and Meg Goetsch share the secrets to...
Advanced B2B Marketing & Einstein Analytics Presented by Veracode See how Veracode uses Einstein Analytics and Full Circle Insights for advanced B2B marketing reporting. Presented at Dreamforce...
From Lean to Machine: Building Scale at a Startup in Record Time Presented by Elle Woulfe, PathFactory Elle Woulfe, VP of Marketing at LookBookHQ (now called PathFactory), discusses building...
Leveraging Salesforce Data to Drive Revenue and Align Marketing and Sales Presented by Ronen Shetelboim and Claire Alloway, Jobvite In this breakout session, Ronen Shetelboim and Claire Alloway...
Adopting Modern Mindset for Digital World Presented by Tom Fishburne, The Marketoonist There has never been a more exciting time to work in marketing and sales. With each new wave of technology,...
Neuromarketing And Neuroselling: The New Sciences of Persuasion Patrick S. Renvoise, SalesBrain Renvoise and his company SalesBrain pioneered the use of brain science in marketing. In this unique...
10 Ways to Bridge the Gap With Millennial Marketers AJ Agrawal, Founder, Verma MediaThe millennial generation is taking the workforce by storm. So how can seasoned marketers better get along...
What CEOs Look for in a CMO Tom Seclow, Partner, Spencer StuartIt’s the best of times and the worst of time to be a marketer. Come hear from one of the world's leading global executive search...
