Scaling ABM Through AI and Machine Learning

Scaling ABM Through AI and Machine Learning

Scaling ABM Through AI and Machine Learning Is AI just a hype? Or will it deliver meaningful gains to marketing and sales? The promise of AI and machine learning is to deliver the right message to the right person at the right time.  Jim Sinai, VP of Product Marketing...
The Chief Revenue Officer Panel

The Chief Revenue Officer Panel

The Chief Revenue Officer Panel The panel explores this burgeoning executive position with a group of CROs and an industry analyst on the by-product of this new role in bridging the sales and marketing divide. Panel by Cari Baldwin, Steven Wastie, John Donlon, &...
How to Identify Opportunities for a Healthier Funnel

How to Identify Opportunities for a Healthier Funnel

How to Identify Opportunities for a Healthier Funnel The health and effectiveness of your marketing and sales funnel is the backbone to your organization’s health. If leads are stuck at a certain stage and not progressing, you’ll never reach the bottom line growth...
Campaign Attribution + Funnel Metrics = The New Normal?

Campaign Attribution + Funnel Metrics = The New Normal?

Campaign Attribution + Funnel Metrics = The New Normal? Is your marketing performance not where you want it to be this quarter? How’s your performance matching up to your goals? Hear Allison Snow, Senior Analyst at Forrester, and Bonnie Crater, CEO at Full Circle...