Response Management

Marketing to Sales Handoff in Salesforce

 Marketing to Sales Handoff

The traditional linear lead funnel is dead. Modern lifecycle marketing generates responses from brand new prospects, past prospects, and existing customers, and people often respond to more than one offer or campaign. Our Marketing Response Lifecycle Management module transforms your current leads and contacts process from linear to circular for Salesforce and ensures tracking the outcome of every response you generate.

See other response management features: Campaign Performance MetricsMarketing and Sales Funnels & ABM Funnel Metrics and Attribution

Our unified marketing response workflow gives your sales team an easy way to follow up on every response and lets marketing track the outcome of every interaction.

Unified Marketing Response Workflow

Empower sales to follow up with every qualified marketing response generated, regardless of whether that individual happens to be a Lead or Contact. Our unified marketing response workflow gives your sales team an easy way to follow up on every response and lets marketing track the outcome of every interaction.

Follow Best-Practice Lead Management in Salesforce with Full Circle Insights

Remember that perfectly linear lead lifecycle? It makes for a clean picture, but it’s not how marketing works in the real world. What about when someone doesn’t engage and falls out of your pipeline? What about the prospects who respond to multiple campaigns? Today’s marketing is full lifecycle marketing–where you engage with all actionable responses regardless of whether they happen to be a lead or a contact.

We provide lead management best-practices for Salesforce that will help you identify more opportunities from each campaign.

Improve Contact Management in Salesforce with Full Circle Insights

Ever wonder what happens when an existing contact responds to a campaign? Or how you could drive more revenue from your existing contact database? Full Circle Response Management helps you market to, and follow up with, your contact database–which can be some of your most qualified prospects. Our rich contact workflow makes it easy for sales to follow up on responses from existing contacts and lets marketing analyze results across both Leads and Contacts in a single report.

 

We not only use FC for tracking marketing campaign influence and attribution but for tracking lead hand off to sales and to report salesrep activity to sales managers. The transparency to the most important parts of our business that Full Circle has provided has been instrumental to making core changes to how we do business.

Simon Spencer
Senior Marketing Operations Manager

Read full review on G2 Crowd

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