Campaign Performance Metrics
With multi-touch sales and marketing cycles traditional campaign attribution and ROI metrics just aren’t enough anymore. If you have significant lead volume or long sales cycles then you need better data to tell you where to invest to help sales close more deals this quarter. Or to see how your field marketing events are accelerating deals through your pipeline. To truly understand the impact each program in your marketing mix has on revenue you need better campaign influence and attribution data in Salesforce.
Consistently Accurate Campaign ROI
Getting marketing ROI right depends on just one thing–accurate campaign attribution. So how do you make sure the right campaigns get credit for responses and opportunities? There’s no one-size-fits-all answer, which is why we let you customize your campaign attribution rules based on any combination of first touch, last touch, tipping point campaigns, contact roles and more.
Campaign Influence Models and Reports
Do you have a multi-touch marketing and sales process? If so campaign ROI isn’t enough. ROI alone can’t tell you where to invest to help sales close more deals this quarter or which programs are accelerating deals through your pipeline. To truly understand the impact each program in your marketing mix has on revenue you need weighted campaign influence.
Ever doubt marketing’s impact on a new deal? If you want to show marketing’s impact on revenue then make it personal. Our Deal Explorer feature shows sales reps a detailed history of every marketing campaign that touched and influenced each individual opportunity – just by clicking on a button on the Opportunity.