ABM Funnel Metrics and Attribution

Marketers need both response-based marketing (RBM) and account-based marketing (ABM) approaches. Full Circle Insights’ veteran expertise in funnel design and Salesforce data models extend into ABM right inside Salesforce with the help of Full Circle’s ABM Reporting Package.

See our other response management features: Marketing-to-Sales Hand-off, Campaign Performance Metrics & Marketing and Sales Funnels

Response History by Account

View all responses by Account ID with Full Circle Response Management.

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Account-Based Funnel Metrics

Get funnel reporting stage-by-stage segmented by any Account characteristic, such as Target vs Non-Target, geographic, or revenue size, or any other field in Salesforce.

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Account-Based Attribution

Discover which campaigns work in engaging your Accounts. Deal Explorer reveals individual touch points for each Account. Slice and dice attribution metrics along various Account characteristics and segmentations.

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Full Circle Matchmaker

Lead-to-Account Matching

Want to turbocharge your ABM? Full Circle Matchmaker intelligently matches Leads to Accounts, auto-converts Leads to Contacts, and routes Leads to Account Owners.

Learn more

Learn more about how to build Account-Based and Response-Based prospect engagement strategies in our webinar: ABM and RBM: The New Power Couple.

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What people are saying

Full Circle Insights is one of our most important marketing tools. Full Circle is a stable of reporting for us and it gives us a birds-eye view of our funnel milestones so that we can react faster. Full Circle’s historical data is a piece we couldn’t do without and would be practically impossible to create from scratch.
George VereyMarketing Operations Manager, Act-On

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