Response Management
ABM Funnel Metrics and Attribution
Marketers need both response-based marketing (RBM) and account-based marketing (ABM) approaches. Full Circle Insights’ veteran expertise in funnel design and Salesforce data models extend into ABM right inside Salesforce with the help of Full Circle’s ABM Reporting Package.
See other response management features: Marketing-to-Sales Hand-off, Campaign Performance Metrics & Marketing and Sales Funnels
Response History by Account
View all responses by Account ID with Full Circle Response Management.
Account-Based Funnel Metrics
Get funnel reporting stage-by-stage segmented by any Account characteristic, such as Target vs Non-Target, geographic, or revenue size, or any other field in Salesforce.
Account-Based Attribution
Discover which campaigns work in engaging your Accounts. Deal Explorer reveals individual touch points for each Account. Slice and dice attribution metrics along various Account characteristics and segmentations.
Full Circle Insights Matchmaker
Lead-to-Account Matching
Want to turbocharge your ABM? Full Circle Matchmaker intelligently matches Leads to Accounts, auto-converts Leads to Contacts, and routes Leads to Account Owners.
I don’t have anything negative to say. The product and support are great. Am grateful for solutions such as Full Circle Insights to help meet the important challenge of having better insight for building pipeline and increasing revenue.
Kurt Keesy
Director, Demand Generation and Marketing Operations
