Company Meets Data Protection Standards as Outlined by U.S. Department of Commerce, European Commission and Swiss Administration, Aligns with GDPR Rules

SAN MATEO, Calif., November 27, 2018 — Full Circle Insights®, Inc., maker of comprehensive sales and marketing performance measurement solutions, today announced the company has certified as compliant with the Privacy Shield program, a framework outlined by the U.S. Department of Commerce, European Commission and Swiss Administration, to support transatlantic commerce by ensuring that data protection requirements are met when transferring personal data from the European Union and Switzerland to the U.S., in compliance with the EU General Data Protection Regulation (GDPR).

“In addition to our Privacy Shield Certification, Full Circle Insights solutions are built 100% on the Salesforce® App Cloud,” said Bonnie Crater, Full Circle Insights president and CEO. “This means that companies that use our products not only break down data silos and create a single-source of data truth for both marketing and sales, but they also get the peace of mind that comes from storing data in a system that meets the highest global data protection standards. We are completely dedicated to protecting consumer data and aligning with the GDPR.”

As a U.S.-based organization, Full Circle Insights voluntarily joined the Privacy Shield Framework by self-certifying to the Department of Commerce, making a public commitment to abide by the Privacy Shield program’s requirements. Self-certification requirements include:

  • Confirming eligibility
  • Developing a Privacy Shield-compliant privacy policy statement
  • Identifying an independent recourse mechanism
  • Making a required contribution for a binding arbitration mechanism
  • Ensuring that a verification mechanism is in place
  • Designating two contacts to handle any Privacy Shield Framework issues

Participating in the Privacy Shield program benefits organizations based in the U.S. and their European partners and customers. Chief among the benefits is the assurance that Privacy Shield-compliant organizations have adequate protections in place to keep personal data safe outside the EU according to GDPR standards and outside Switzerland under Swiss Federal Act on Data Protection requirements.

For U.S.-based companies, participation means that EU country requirements for prior approval of data transfers are either waived or automatically granted. The program is also designed to benefit small and medium-sized enterprises by outlining clear, cost-effective requirements. With all products 100% native to Salesforce, Full Circle Insights delivers the sales and marketing performance management solutions B2B companies require while ensuring that customer data is protected to the highest global standards.

Bridging the divide between marketing data and insights, Full Circle Insights solutions make the connection between pipeline and revenue transparent, providing campaign attribution and funnel metrics reports to optimize multi-touch campaigns. To learn more or see a demonstration, please visit Find out more about the Privacy Shield program at

About Full Circle Insights
Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company’s marketing mix and drive more revenue. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Built 100% on the Salesforce App Cloud, Full Circle Insights’ products complement leading marketing automation solutions.

Founded by former Salesforce executives, CRM implementation veterans and marketing automation specialists, the Full Circle Insights industry pioneers are seasoned in creating marketing measurement foundations to grow revenue. Learn more at

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