Guide: MQL vs Revenue-Based Campaign Planning

If you’re a performance-driven marketer, you’re constantly tracking your goals. But, how confident are you that your campaign plan has the right mix of campaigns to achieve your revenue target?

Is your plan based on MQL goals or revenue goals? What’s the difference, and which should you use?

In this guide, you’ll learn the differences between MQL-based and revenue-based campaign planning and be able to:

  • Understand the pros and cons of each methodology and choose one that’s right for your company
  • Build a campaign planning table to effectively track your metrics
  • Leverage campaign insights to achieve your MQL or revenue goals


campaign planning

Get the Guide