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Measure and Understand the Path From Lead to Revenue

Full Circle Insights is the Attribution Modeling and Funnel Measurement Solution Built for Salesforce

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Trusted by Marketing Teams at:

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Salesforce Native

Unite teams in Salesforce and simplify your tech stack.

Native Salesforce UI makes learning and adopting easy.

Avoid data syncing issues and storage and API limitations by keeping data secure in Salesforce.

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Better Data Structure

Historical record of lead and contact status changes and velocity measures.

Capture all interactions between lead-contact and campaigns.

Standard Salesforce objects and fields that you control.

Fast, Accurate Reporting and Insights

Clear measurement of your funnel without external processing or manual work.

Customize and compare multiple attribution models at once.

Ease of reporting through built-in dashboards and access to Salesforce ecosystem.

True Organizational Alignment

Use trusted data to connect sales and marketing and create strategies throughout a single funnel.

Identify which marketing efforts impact pipeline and revenue goals (not just MQLs).

Actual single source of truth for the entire company.

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Attribution.

Full Circle is the shining star of our marketing and sales tech stack. Our Marketing, Revenue Operations, and Sales teams are way more productive and aligned. We would be lost without it.
Dipika R.

Senior Director, Demand Generation and Marketing Operations

Attribution Modeling

Attribution Modeling helps businesses determine where leads come from and understand which marketing and sales channels have the most impact.

Attribution tools, like Full Circle Insights, make it easier to create and customize multiple multi-attribution models and align across teams because everything lives within Salesforce.

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Funnel Measurement

Funnel Measurement tracks the progression of potential customers through various stages of a sales or marketing funnel, from initial awareness to final conversion.

With Full Circle Insights, teams are empowered to make quick, data-driven decisions that promote growth with completely customizable funnels without ever leaving Salesforce.

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Reporting & Dashboards

Reporting and dashboards provide a clear overview of key performance metrics. They help identify trends, measure ROI, and show campaign performance.

Full Circle makes it easier to pull reports and build dashboards in Salesforce so teams can simplify their tech stack and quickly optimize campaigns with accurate, real-time data.

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