Drive actionable insights from your marketing data in Salesforce.
With the abundance of data, how can you know which data to plan, derive insights, and make actionable business decisions from?
In the eBook: Four Pillars of Insights-Driven Marketing Measurement you’ll learn:
- The four distinct pillars of marketing measurement, and the importance of each
- A practitioner’s model for categorizing marketing metrics
- The best practices for when and how often to use each pillar