Get the Demand Generation Waterfall Metrics You Need in Salesforce

To maximize revenue generation in any company marketing and sales need to be on the same page. The best way to do that is create one source of truth for the entire demand generation organization to create completely integrated funnels and revenue attribution models. Where better to do this then your CRM system – where all your data is stored anyway? In this session you will learn how to use Full Circle Insights and Salesforce to get the insights every company needs into how marketing is performing and how marketing and sales play together.

Discover how to:

  • Track the complete demand generation waterfall across marketing, sales, and telesales right in Salesforce
  • Measure key metrics like volume, conversion rates, and velocity
  • Find bottlenecks or inefficiencies in your marketing or sales processes and fix them
  • Leverage weighted campaign influence in Salesforce to get an accurate picture of campaign attribution


  • venkat

    Venkat Narayanan
    Marketing Operations and Analytics Expert