Funnel Metrics That Matter for Marketing

This week I got a chance to do a webinar with the very clever and affable Craig Rosenberg of TopoHQ and author of The Funnelholic blog.  He and I are nuts about funnels and so we had a great discussion on how to use funnels and funnel metrics to align sales and marketing.

In the Aligning Sales and Marketing with Funnel Metrics webinar we covered 3 scenarios where funnel metrics matter:

1) What do you do when the CEO comes to you and says to the VP of Marketing, “sales needs to close more deals this quarter, what can you do to help?”

2) What to you do when the Sales VP says to the VP of Marketing, “this campaign was really terrible?”

3) What’s the best way to diagnose problems with the marketing lead handoff to sales?

When we started Full Circle Insights, I envisioned that we could provide marketing leaders with great information to have quality discussions with their sales counterparts.  And I’m starting to hear that that is happening with Full Circle customers which is really exciting for all of us at Full Circle.

Best of luck and let us know how it’s going.


Bonnie Crater

About Bonnie Crater

Bonnie is a 5-time VP of Marketing at Genesys, Netscape, Oracle (Network Computer Inc.), Stratify, and VoiceObjects. While valuing the creative side of marketing, Bonnie's real love is marketing operations -- measuring marketing investments and determining investment optimization. Now as CEO of Full Circle Insights, Bonnie is working to help fellow marketers get the data needed to succeed. In 2000, Bonnie was named one of the “Top 20 Female Executives in Silicon Valley” by San Jose Magazine. Bonnie holds a B.A. in biology from Princeton University.