Full Circle Insights Launches New Capabilities for Customers
- AUTHOR Shabana Arora
- April 19, 2017
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San Mateo, Calif.: Full Circle Insights, Inc., makers of comprehensive marketing and sales performance management solutions, today made available two new capabilities for Full Circle Response Management customers – Full Circle Quick Dash and The Full Circle Method. The company’s Quick Dash is a structured set of reporting dashboards, enhanced with The Full Circle Method, an instructive framework with guidelines and use cases to jumpstart actions for marketing decisions.
“Today’s marketers are overwhelmed, swimming in a sea of data. In fact, I’d go as far as saying that most marketers are data rich but information poor,” said Bonnie Crater, president and CEO of Full Circle Insights. “We’ve recognized this marketing pain point and are addressing the need to stop data-diving and do more insights-driving. Our streamlined dashboards and methodology enable marketers to ‘get-there-faster’ by helping to increase their marketing analytics acumen and provide actionable dashboards.”
“B-to-b marketers have more access to performance data than ever, yet, it’s not leading to better decision-making” said Senior Research Director Ross Graber, of SiriusDecisions.
“Marketers who begin with a solid understanding of the key decisions need to have an advantage. Technologies that offer insight into the business questions that need to be answered will help marketers sift through data and lead to better decisions.”
Quick Dash pre-packages four distinct dashboards – based specifically on day-in-the-life activities and needs of today’s most successful growth-driven marketers. The new reporting package helps customers use Full Circle Response Management reporting and get up-and-running with actionable insights. These dashboards are designed to focus on four pillars of marketing measurement: Planning, Achieving, Optimizing, and Evaluating.
Enhancing Quick Dash is The Full Circle Method, a blueprint for approaching marketing measurement. Consisting of a library of education assets, Method helps marketers increase marketing analytics acumen and provides guided focus on the metrics that will drive their everyday marketing performance.
Pricing and Availability
Full Circle Response Management with Quick Dash and The Full Circle Method are available today. Pricing is based on database size and annual subscriptions start at $1,000 a month.