Full Circle CRM Unveils New Application To Enhance Campaign Performance Visibility

Full Circle CRM recently launched Opportunity Gatekeeper, an application designed to help marketers more accurately track campaign performance and influence by providing up-to-date data on opportunity records.

Built on the Salesforce1 Platform, Opportunity Gatekeeper is intended to help user have more efficient, effective operations by tying opportunities to their respected account and enabling pre-population of opportunity fields right from the account or contact database. The application also positions sales teams to obtain more accurate data on the opportunity record, enhancing their overall productivity.

“We are very excited to launch another application on the AppExchange for marketers using Salesforce,” said Bonnie Crater, President and CEO, Full Circle CRM. “Opportunity Gatekeeper helps marketers get better insights into campaign influence and improve the accuracy of ROI reports – it’s another great tool to demonstrate how marketing really contributes to the bottom line.”

Being the company’s fourth application released on the Salesforce AppExchange, Opportunity Gatekeeper can help marketers link opportunities to creators, fill in data gaps and offer complete analytics for both the marketing and sales team.

“IT solves a core challenge of getting data on opportunities,” said Roan Bear, Co-founder and VP of Products and Customer Success, in an interview with Demand Gen Report. “In a simple way, marketers can use Opportunity Gatekeeper to pull information from that account. It’s a flexible product that users configure, and don’t code.”