Exploding Kittens?

Sometimes a piece of marketing comes along that just leaves you in awe.

Imagine if you will that you have an idea. You do a quick mock-up. You then start a marketing campaign in which you ask people to buy your non-existent product. They know it doesn’t exist. You’re asking them to trust you to use the money they send in to manufacture the product and send it to them.

You have to admit, any marketing campaign that could pull that off would be pretty amazing.

Now imagine that your goal and expectation is that you will sell a few hundred of these at maybe $35 a pop. That would be quite an accomplishment considering that what you are selling doesn’t actually exist yet, and that there is absolutely no risk involved.

Add to the mix the fact that the marketing campaign basically cost you nothing up front, and under 10% of sales once all is said and done.

That would be quite a marketing campaign.

Imagine now that instead of selling a few hundred, you end up selling 87,000 plus copies (as of this morning) of this non-existent product in three days, for over $3,400,000 in revenue and no sign of sales decreasing.

Clearly this must be the result of the most amazing marketing campaign in history.

Or maybe they are just selling something people really want – like exploding kittens.

Dan Appleman

About Dan Appleman

As Full Circle Insights’ CTO, Dan Appleman brings a broad technology experience to our customers. In addition to having supported over 30 Salesforce.com implementations with technology solutions, Dan is also the author of the book "Advanced Apex Programming for Salesforce.com and Force.com" and has been a speaker at Dreamforce since 2012. Previously, he was the founder of Desaware, Inc. a developer of add-on products for Microsoft Visual Studio, a co-founder of Apress publishing, and the author of numerous books and articles.