Full Circle Insights for Digital Marketers
Evaluate Digital Marketing Program Success
- Identify a prospect’s digital touches with identified leads in your Salesforce instance to uncover your most effective digital campaigns.
- Determine which marketing programs drive acquisition, opportunity creation, and revenue.
Determine Your Digital Marketing Investment
- Measure digital marketing campaign effectiveness in order to evaluate how and where to best spend marketing dollars
- Save budget by cutting campaigns and vendors that fail to provide a positive ROI.
A Single Source of Truth
- Digital Source Tracker allows you to track digital engagement within Salesforce where marketing and sales users are aligned on metrics.
- Use Digital Source Tracker as your single source of truth to measure the impact of your digital marketing efforts throughout the funnel.
“B2B marketers are moving to ABM because it not only reflects the reality that business customers make purchases with groups of buyers but also buy focusing on accounts, it’s much easier to coordinate and align with sales…until now, there wasn’t a CRM-native application that addressed the challenges of measuring ABM campaigns and their impact on sales and revenue. That’s why we’re introducing Full Circle ABM.”
Bonnie Crater President and CEO of Full Circle Insights