Full Circle Insights for Digital Marketers
Evaluate Digital Marketing Program Success
- Identify a prospect’s digital touches with identified leads in your Salesforce instance to uncover your most effective digital campaigns.
- Determine which marketing programs drive acquisition, opportunity creation, and revenue.
Determine Your Digital Marketing Investment
- Measure digital marketing campaign effectiveness in order to evaluate how and where to best spend marketing dollars
- Save budget by cutting campaigns and vendors that fail to provide a positive ROI.
A Single Source of Truth
- Digital Source Tracker allows you to track digital engagement within Salesforce where marketing and sales users are aligned on metrics.
- Use Digital Source Tracker as your single source of truth to measure the impact of your digital marketing efforts throughout the funnel.