State of B2B Full-Funnel Measurement

Key Strategies For A Revenue-Focused Approach To Measuring Engagement Across The Buyer Journey

This special report from Demand Gen Report will take an analytical look at how B2B organizations are moving towards enhancing their funnel measurement capabilities, including:

  • How funnel-focused metrics are enabling marketers to effectively tie buyer engagement and specific campaigns to earned revenue;
  • The current gaps and hurdles marketers must overcome to achieve full-funnel measurement;
  • Sophisticated new strategies and tools for gaining a holistic view of a company’s sales funnel; and
  • How early adopters such as MongoDB have developed capabilities to measure ROI across all channels.


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