by Bonnie Crater | Nov 20, 2019 | Blog, Marketing Best Practices, Salesforce Best Practices
If you’re in charge of creating leads for target sectors, an industry-specific marketing and sales funnel can help you make better decisions. Say you’re tracking overall leads through the funnel, so you know the big picture. But what if one sector is lagging while...
by Bonnie Crater | Jul 27, 2019 | Blog, Marketing Best Practices, Salesforce Best Practices
Funnels are a terrific tool for understanding how a sales and marketing operation works. In fact, when I would join a new company, getting the data and creating the funnel would be one of the first things I would do as the new VP of marketing. The reason...
by Daniel Appleman | Jul 25, 2019 | Blog, Salesforce Best Practices
Humankind has tried to understand the nature of time since the first artist tried to meet a last minute deadline to deliver a cave painting before darkness fell. Even today’s greatest cosmologists struggle to understand what time really is, the relationship between...
by Feng Hong | Jul 19, 2019 | Blog, Marketing Best Practices, Salesforce Best Practices
Here we are in July (or August). Your company is trying to make sure the ship is on-course to meet revenue targets. And of course, the natural questions come pouring in from the CEO. Did marketing hit its numbers? Where are you on your year-end marketing goals? Are we...
by Robert Watson | May 10, 2018 | Blog, Marketing Best Practices, Salesforce Best Practices
Disclaimer: Any concerns over data that you or your company collects should be discussed with a lawyer. This blog post is meant for informational purposes only and should not be relied upon for legal advice. With the European Union’s GDPR (General Data Protection...
by Daniel Appleman | Apr 12, 2018 | Blog, Salesforce Best Practices
At the recent TrailheaDX conference, Marc Benioff discussed how he learned about Blockchain, and that he hoped Salesforce would have some kind of blockchain strategy by next year’s Dreamforce. Since then I’ve been asked what this might mean for sales and marketing....
