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Do You Need an Industry-Specific Marketing and Sales Funnel?

Do You Need an Industry-Specific Marketing and Sales Funnel?

by Bonnie Crater | Nov 20, 2019 | Blog, Marketing Best Practices, Salesforce Best Practices

If you’re in charge of creating leads for target sectors, an industry-specific marketing and sales funnel can help you make better decisions. Say you’re tracking overall leads through the funnel, so you know the big picture. But what if one sector is lagging while...
Why Funnel Metrics are Essential to Marketing

Why Funnel Metrics are Essential to Marketing

by Bonnie Crater | Jul 27, 2019 | Blog, Marketing Best Practices, Salesforce Best Practices

Funnels are a terrific tool for understanding how a sales and marketing operation works.  In fact, when I would join a new company, getting the data and creating the funnel would be one of the first things I would do as the new VP of marketing.  The reason...
A Brief History of (CPU) Time

A Brief History of (CPU) Time

by Daniel Appleman | Jul 25, 2019 | Blog, Salesforce Best Practices

Humankind has tried to understand the nature of time since the first artist tried to meet a last minute deadline to deliver a cave painting before darkness fell. Even today’s greatest cosmologists struggle to understand what time really is, the relationship between...
Planning Your 2nd Half to Hit Annual Goals

Planning Your 2nd Half to Hit Annual Goals

by Feng Hong | Jul 19, 2019 | Blog, Marketing Best Practices, Salesforce Best Practices

Here we are in July (or August). Your company is trying to make sure the ship is on-course to meet revenue targets. And of course, the natural questions come pouring in from the CEO. Did marketing hit its numbers? Where are you on your year-end marketing goals? Are we...
GDPR Overview for Salesforce Admins & Developers

GDPR Overview for Salesforce Admins & Developers

by Robert Watson | May 10, 2018 | Blog, Marketing Best Practices, Salesforce Best Practices

Disclaimer: Any concerns over data that you or your company collects should be discussed with a lawyer. This blog post is meant for informational purposes only and should not be relied upon for legal advice. With the European Union’s GDPR (General Data Protection...
Blockchain for Marketing and Salesforce

Blockchain for Marketing and Salesforce

by Daniel Appleman | Apr 12, 2018 | Blog, Salesforce Best Practices

At the recent TrailheaDX conference, Marc Benioff discussed how he learned about Blockchain, and that he hoped Salesforce would have some kind of blockchain strategy by next year’s Dreamforce. Since then I’ve been asked what this might mean for sales and marketing....
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