by michael.korch | Aug 7, 2019 | Blog, Marketing Best Practices, Sales and Marketing Alignment
The “2019 Martech 5000” infographic based on Scott Brinker’s work illustrates the rate of marketing technology (“martech”) solution proliferation, showing how the martech space has grown to more than 7,000 solutions today. If you’re in charge of marketing...
by Bonnie Crater | Jun 24, 2019 | Blog, Marketing Best Practices, Sales and Marketing Alignment
In the early days of Jim Harbaugh’s coaching tenure with the San Francisco 49ers, Jim’s mantra was “how can I be one percent better today?” As CEO of a venture-backed startup company, I often ask myself the same question: How can we be one percent better...
by michael.korch | Feb 19, 2019 | Blog, Sales and Marketing Alignment
In an earlier post, we talked about how CMOs plan to spend more on martech, according to Gartner’s CMO Spend Survey 2018-2019, and whether the hefty rise in technology investment will lead to greater ROI. It’s an important question because B2B marketers are incredibly...
by michael.korch | Jan 15, 2019 | Blog, Marketing Best Practices, Sales and Marketing Alignment
Even with the best intentions, people can misread and misinterpret data. It’s easy to mistake correlation for causation. To demonstrate just how easy that is, one Harvard student searched the U.S. Census database, finding a strong correlation between random...
by michael.korch | Sep 17, 2018 | Blog, Sales and Marketing Alignment
When a B2B startup tries to grow revenue, what marketing metrics matter? There are two camps of opinion. One camp says, “It depends” on the startup’s maturity, sales cycle, industry, and many additional factors. The other camp says, “Nonsense, it’s all the same!...
by Brandon Jones | Jul 2, 2018 | Blog, Sales and Marketing Alignment
Are we focusing on the right KPIs? This is a common question from portfolio companies seeking to calibrate the best methods to measure sales effectiveness. Sales leaders grapple with identifying KPIs that are insightful, reliable, and appropriate for their sales...
