by michael.korch | Aug 7, 2019 | Blog, Marketing Best Practices, Sales and Marketing Alignment
The “2019 Martech 5000” infographic based on Scott Brinker’s work illustrates the rate of martech solution proliferation, showing how the martech space has grown to more than 7,000 solutions today. If you’re in charge of marketing for a smaller company with a limited...
by Bonnie Crater | Jun 24, 2019 | Blog, Marketing Best Practices, Sales and Marketing Alignment
In the early days of Jim Harbaugh’s coaching tenure with the San Francisco 49ers, Jim’s mantra was “how can I be one percent better today?” As CEO of a venture-backed startup company, I often ask myself the same question: How can we be one percent better...
by michael.korch | Jan 15, 2019 | Blog, Marketing Best Practices, Sales and Marketing Alignment
Even with the best intentions, people can misread and misinterpret data. It’s easy to mistake correlation for causation. To demonstrate just how easy that is, one Harvard student searched the U.S. Census database, finding a strong correlation between random...
by Brandon Jones | Jul 2, 2018 | Blog, Sales and Marketing Alignment
Are we focusing on the right KPIs? This is a common question from portfolio companies seeking to calibrate the best methods to measure sales effectiveness. Sales leaders grapple with identifying KPIs that are insightful, reliable, and appropriate for their sales...
by Feng Hong | Dec 21, 2017 | Blog, Marketing Best Practices, Sales and Marketing Alignment, Salesforce Best Practices
Alignment is one of the biggest reasons a sales team loses confidence in marketing. For B2B companies, the chain of events usually unfolds in the following way: In the end, the misleading metrics and underperformance of the marketing leads “teach” sales that...
by Daniel Catelli | Nov 20, 2017 | Blog, Marketing Best Practices, Sales and Marketing Alignment, Salesforce Best Practices
Account Based Marketing. It’s a term that gets thrown around the industry just as much as AI these days and can be pretty intimidating especially when trying to figure out how to get going. It seems like a beast that’s difficult to get your hands around. But guess...
