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Selecting the Right Marketing Analytics Solution on a Shoestring Budget

Selecting the Right Marketing Analytics Solution on a Shoestring Budget

by michael.korch | Aug 7, 2019 | Blog, Marketing Best Practices, Sales and Marketing Alignment

The “2019 Martech 5000” infographic based on Scott Brinker’s work illustrates the rate of marketing technology (“martech”) solution proliferation, showing how the martech space has grown to more than 7,000 solutions today. If you’re in charge of marketing...
Flywheel Goes Full Circle

Flywheel Goes Full Circle

by Bonnie Crater | Jun 24, 2019 | Blog, Marketing Best Practices, Sales and Marketing Alignment

In the early days of Jim Harbaugh’s coaching tenure with the San Francisco 49ers, Jim’s mantra was “how can I be one percent better today?” As CEO of a venture-backed startup company, I often ask myself the same question: How can we be one percent better...
Marketing spend: Time to invest in people

Marketing spend: Time to invest in people

by michael.korch | Feb 19, 2019 | Blog, Sales and Marketing Alignment

In an earlier post, we talked about how CMOs plan to spend more on martech, according to Gartner’s CMO Spend Survey 2018-2019, and whether the hefty rise in technology investment will lead to greater ROI. It’s an important question because B2B marketers are incredibly...
How Successful B2B Marketing & Sales Teams Use Analytics to Drive Revenue

How Successful B2B Marketing & Sales Teams Use Analytics to Drive Revenue

by michael.korch | Jan 15, 2019 | Blog, Marketing Best Practices, Sales and Marketing Alignment

Even with the best intentions, people can misread and misinterpret data. It’s easy to mistake correlation for causation. To demonstrate just how easy that is, one Harvard student searched the U.S. Census database, finding a strong correlation between random...
The Marketer’s Guide to Not Getting Fired Out of a Cannon

The Marketer’s Guide to Not Getting Fired Out of a Cannon

by michael.korch | Sep 17, 2018 | Blog, Sales and Marketing Alignment

When a B2B startup tries to grow revenue, what marketing metrics matter? There are two camps of opinion. One camp says, “It depends” on the startup’s maturity, sales cycle, industry, and many additional factors. The other camp says, “Nonsense, it’s all the same!...
The KPI Framework of a High-Performing Sales Organization

The KPI Framework of a High-Performing Sales Organization

by Brandon Jones | Jul 2, 2018 | Blog, Sales and Marketing Alignment

Are we focusing on the right KPIs? This is a common question from portfolio companies seeking to calibrate the best methods to measure sales effectiveness. Sales leaders grapple with identifying KPIs that are insightful, reliable, and appropriate for their sales...
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