by Full Circle Team | Jan 15, 2019 | Blog, Marketing Best Practices, Sales and Marketing Alignment
Even with the best intentions, people can misread and misinterpret data. It’s easy to mistake correlation for causation. To demonstrate just how easy that is, one Harvard student searched the U.S. Census database, finding a strong correlation between random...
by Brandon Jones | Jul 2, 2018 | Blog, Sales and Marketing Alignment
Are we focusing on the right KPIs? This is a common question from portfolio companies seeking to calibrate the best methods to measure sales effectiveness. Sales leaders grapple with identifying KPIs that are insightful, reliable, and appropriate for their sales...
by Feng Hong | Dec 21, 2017 | Blog, Marketing Best Practices, Sales and Marketing Alignment, Salesforce Best Practices
Alignment is one of the biggest reasons a sales team loses confidence in marketing. For B2B companies, the chain of events usually unfolds in the following way: In the end, the misleading metrics and underperformance of the marketing leads “teach” sales that...
by Daniel Catelli | Nov 20, 2017 | Blog, Marketing Best Practices, Sales and Marketing Alignment, Salesforce Best Practices
Account Based Marketing. It’s a term that gets thrown around the industry just as much as AI these days and can be pretty intimidating especially when trying to figure out how to get going. It seems like a beast that’s difficult to get your hands around. But guess...
by Leila Jere | Apr 10, 2017 | Blog, Marketing Update, Sales and Marketing Alignment, Uncategorized
I’ve been in the Salesforce professional services world for what feels like an eon, mostly working with Sales Ops, Admins and Developers. In my early days as a Salesforce Admin, I actively avoided marketers. They were always asking for things that were difficult to...
by Richard Bernstein | Mar 9, 2017 | Blog, Sales and Marketing Alignment
Revenue! ABM! Customer Success! Sales and Marketing Alignment! Those are some of the key phrases on everyone’s lips at Pier 27 in San Francisco at the 2017 Revenue Summit for the past two days. It is language that we have all been living for the past three years, but...
