by Bonnie Crater | Feb 5, 2020 | Blog, Marketing, Marketing Best Practices
A new year is a great time to renew your brand by creating and executing an effective marketing plan. As the year unfolds, you’ll be planning, achieving, optimizing and evaluating your marketing plan. To do your job effectively, you have to generate and monitor...
by Bonnie Crater | Sep 9, 2016 | Blog, Marketing, Marketing Best Practices, Sales and Marketing Alignment
Account-Based Marketing (ABM) is much more than a new buzzword for marketers. It’s a set of ideas that allows marketing teams to align even more closely with sales and better support a company’s go-to-market activities. Account-based marketing combined with...
