by Gavin Griffiths | May 15, 2023 | Account Based Marketing, Account Based Marketing, Blog, Marketing, Marketing Best Practices, Marketing Update
As a marketer, you must be able to clearly measure and communicate marketing’s impact on revenue, likely using either multi-touch attribution or single-touch attribution. Attribution models are a popular method marketers use to assign credit for a sale or conversion...
by Gavin Griffiths | Apr 28, 2023 | Account Based Marketing, Account Based Marketing, Blog, Marketing, Marketing Best Practices, Marketing Update
Ensuring the marketing and sales teams are operating at an optimum level is a top priority for to Full Circle Insights. The company’s latest partnership focuses on its latest effort to meet this critical goal through the use of 6sense intent data. This past...
by Jason Ferrara | Mar 7, 2023 | Account Based Marketing, Account Based Marketing, Blog, Marketing, Marketing Best Practices, Marketing Update
No matter what marketing strategy you use, B2B lead generation is key to business growth and profitability. Oftentimes, this is a challenge because the research business buying groups conduct prior to making a purchase is invisible. However, intent data from providers...
by Gavin Griffiths | Feb 14, 2023 | Account Based Marketing, Account Based Marketing, Blog, Marketing, Marketing Best Practices, Marketing Update
As market uncertainty keeps tensions high and budgets tight, the pressure is on for marketers to prove the ROI of their team’s efforts. One of the most important focuses for marketing teams in 2023 is optimizing their tracking and measurement capabilities to show...
by Jason Ferrara | Feb 9, 2023 | Account Based Marketing, Account Based Marketing, Blog, Marketing, Marketing Best Practices, Marketing Update
CMOs choose marketing analytics solutions to optimize their ABM strategy, improve process efficiency and illustrate marketing’s contributions to revenue. However, the martech sector has expanded rapidly over the past decade, and B2B marketing has evolved, making it...
by Jason Ferrara | Jan 31, 2023 | Account Based Marketing, Account Based Marketing, Blog, Marketing, Marketing Best Practices, Marketing Update
The rise of account-based marketing (ABM) has been a perennial favorite in B2B marketing trend roundups, but it’s now clear ABM is much more than just a trend. Foundry’s 2022 ABM & Intent Benchmarking Study identifies ABM as the dominant marketing strategy in the...
