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Martech spending is up, but what about ROI?

Martech spending is up, but what about ROI?

by Brian Hansford | Dec 17, 2018 | Blog, Marketing Best Practices, Marketing Update

In Gartner’s CMO Spend Survey 2018-2019, the outlook for martech is rosy, with spending on technology rising from 22 to 29 percent of the total marketing budget. But spending on labor and agency support dropped from 27 to 24 percent and 25 to 23 percent, respectively....
Digital Source Tracker Takes the Mystery Out of the First Steps of the Buyer Journey

Digital Source Tracker Takes the Mystery Out of the First Steps of the Buyer Journey

by Full Circle Team | Oct 30, 2018 | Blog, Marketing Update

How did today’s known lead become a prospect? Did they click a digital ad on a site like LinkedIn, then check out pages on your company website? Which pages attracted their notice? Did they read a white paper, an executive briefing, or some other piece of digital...
A Declaration of Interdependence: How Martech is Consolidating Yet Decentralizing

A Declaration of Interdependence: How Martech is Consolidating Yet Decentralizing

by Bonnie Crater | Aug 1, 2018 | Blog, Marketing Update

One of the most predictable patterns in a free market is consolidation. It signifies that a market has become valuable and competitive. However, consolidation can be unpredictable for the companies involved and customers who depend on their products and services....
Exciting New Service and Product Rollout at Full Circle Insights

Exciting New Service and Product Rollout at Full Circle Insights

by Bonnie Crater | Jul 25, 2018 | Blog, Marketing Update

Full Circle Insights was founded in 2010 on the idea that you shouldn’t need a PhD in statistics to understand what’s happening with your marketing campaigns. We think it should be easy for you to get bullet-proof data that is credible throughout your organization,...
American-Style GDPR: It’s a Bare Minimum, Not a Goal

American-Style GDPR: It’s a Bare Minimum, Not a Goal

by Christine Chartier | Jun 28, 2018 | Blog, Marketing Best Practices, Marketing Update

The fallout from European Union’s General Data Protection Regulation (GDPR) has been a bonanza for tech journalists. On May 25, the day GDPR became enforced, Digiday reported that Europe’s digital ad demand plummeted 25 to 40 percent. Austrian privacy activist Max...
The Martech Desert Island: A Thought Experiment in Building Your Stack

The Martech Desert Island: A Thought Experiment in Building Your Stack

by Christine Chartier | May 31, 2018 | Blog, Marketing Best Practices, Marketing Update

When psychologists survey Americans about their driving skills, most people rate themselves above average. Mathematically, most people can’t be above average. Still, “illusory superiority” is a consistent phenomenon in psychological studies. Whether you ask people...
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