Why and How We Audit Our MarTech Stack

What’s Revenue Got To Do (Got To Do) With It? By DeAnn Poe | Vice President, Demand Generation | DiscoverOrg As marketers for a marketing technology company, my team and I know how important it is to get the marketing technology stack right. That’s why we audit our martech stack... Read more ›

Setting Up & Measuring Closed-Loop Reporting

Featuring guest blogger Jennifer Igartua from Bluewolf. I often get asked how closed-loop reporting (CLR) really works, what a marketer has to do to reap the benefits, and why is there so much buzz around this hot topic? Closed-loop reporting gives marketers insight into which of their marketing efforts are... Read more ›

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