Was it as good for you as it was for me?

Suppose that your best friend set you up on a date. After the date, your best friend asks, “How did it go?” Since you’re a quantitative marketer, you put a hidden camera in your jacket so that afterward you could evaluate the engagement level of the date (privacy…what’s that?). You... Read more ›

Are Marketing Analytics Broken?

Imagine that you hire a marketing intern, and on day one of the job, they make an odd request: “I want to know everything there is to know about this company’s customers. What can you tell me?”   How are you supposed to answer? The scope of the question defies... Read more ›




The Martech Desert Island: A Thought Experiment in Building Your Stack

When psychologists survey Americans about their driving skills, most people rate themselves above average. Mathematically, most people can’t be above average. Still, “illusory superiority” is a consistent phenomenon in psychological studies. Whether you ask people about driving, health, IQ, memory, or popularity, they tend to overrate themselves. That brings me... Read more ›

Three Steps to Improve Your Marketing Qualified Leads

Alignment is one of the biggest reasons a sales team loses confidence in marketing. For B2B companies, the chain of events usually unfolds in the following way: In the end, the misleading metrics and underperformance of the marketing leads “teach” sales that all marketing leads seem worse than they actually... Read more ›


How to Start Small with ABM

Account Based Marketing. It’s a term that gets thrown around the industry just as much as AI these days and can be pretty intimidating especially when trying to figure out how to get going. It seems like a beast that’s difficult to get your hands around. But guess what…it’s not.... Read more ›

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